EICMA is the biggest motorcycle show in Europe and at the most recent edition in Milan the Ténéré Spirit Experience programme was represented in force alongside the Ténéré Yamaha Rally Team.
An exclusive look at Yamaha's new products
Official Yamaha rider Alessandro Botturi – a consistent race winner and podium finisher at the elite level in Rally-Raid competition – was in attendance along with the Ténéré Yamaha Rally Team crew and their manager Marc Bourgeois, as fans and customers got an exciting glimpse of the new 2025 spec Ténéré 700 Rally bike. The official Ténéré 700 World Raid bike used at the top level of competition was also present on the main Yamaha exhibition stand.
EICMA attendees were also able to get a taste of the Yamaha Ténéré Spirit Experience, which has increased its footprint throughout 2024 and will continue to expand in 2025, giving Ténéré customers the opportunity to sample the very best of Rally-Raid at events such as the Africa Eco Race and the Carta Rallye.
Successful activities for fans and partners
Ténéré Yamaha Rally Team manager and Ténéré Spirit Experience project leader Marc Bourgeois, commented, “For me the EICMA show was very nice to be there with the Ténéré before the upcoming Africa Eco Race. We participated in a charity race and all the brand was there, it was a big party.”
Bourgeois continued, “We did a good job to make some activations for the Italian people and for our suppliers. It was nice to see some bikes in the sand outside the EICMA show, with all the content displayed on the walls to explain the GYTR parts and all our events, so it was very informative.”
Marc Bourgeois also explained the growing importance of 2-cylinder bikes: He explained, “We shared some time with Alessandro Botturi, with Yamaha Italy and with some other riders too. It was interesting to see what is happening in the 2-cylinder category. Our official Ténéré 700 World Raid bike was displayed on the main Yamaha EICMA stand, with all the new line-up of products, which was great.”
Three-time ISDE World Champion Bourgeois also observed, “We were able to see how the activity is increasing with 2-cylinder bikes in the world and to see how many brands have invested time and money to create new products and new concepts in this category. We will have some challengers in the coming months!”
A moment of team bonding for the team
Another important aspect of the EICMA show for Bourgeois was to bring in some new employees and give them a feeling for being part of such important projects at major international events. He enthused, “It was also good for new members of our staff in terms of team building, for them to fully understand our Rally activity, the bike, how we fit specific safety navigation features.”
“So that was good to spend that time together. It was good to spend some time talking with our suppliers and our engineers too,” concluded the Frenchman.
Upcoming events: join the Carta Rallye adventure
To join us at the Carta Rallye – from 14th-20th April 2025 – with a special package which allows competitors of all levels to participate and improve their level, click here.
For details of the new 2025 spec Ténéré 700 Rally visit the official Yamaha website.
